How a Digital Marketing Company can Help You Adapt to Major Market Changes

When a major market change happens very quickly, like the pandemic and social changes we are currently experiencing, it can be challenging for companies to adapt to new consumer needs and expectations. Many companies in Calgary are not set up to adapt quickly and even more are unsure how to make those changes in a way that is efficient, cost effective and scalable. When adjusting your business to major changes, it can be hard to know if the strategy is short or long term and so many new ideas are untested, which can leave business owners in Calgary feeling unsure and insecure about jumping in. A digital marketing company can make a big difference in preparing and executing a new strategy quickly in times of rapid change.

For most business owners, learning about digital marketing trends is not at the top of their priority list, which means that keeping up on knowledge – what’s new, changes to consumer behaviours, adjusted social expectations – is often not on their radar until after a change is well established. Digital marketing companies are experts at the foundations of marketing and should always be at the forefront of what’s happening in their industry and on the pulse of what the market is expecting. This consistent awareness is what makes digital marketing companies much faster at adapting to major market changes than the average leader who is not focused exclusively on marketing.

When a big market shift happens, marketers know that you have to react quickly. Your brand voice needs to change right away, which can be disruptive and time consuming to manage on your own. Digital marketing companies have the ability to see your business from the outside and to know right away what elements of your marketing needs to be adjusted right away to adapt and which can be phased in over time. The way your company communicates on social media, email marketing campaigns, your Google listing and on the Home page of your website are all places consumers will expect to see change right away. Digital marketing companies in Calgary can support you to ensure these elements are all up to date and giving consumers the right messaging.

Digital marketing companies are also strategic experts. For many business owners, it can be challenging to step outside of your business, especially during a crisis. Allowing a digital marketing company to analyze how your business is changing to adapt to a major market change and provide a road map on how to move forward takes a huge load off the leadership within your company. You know how to make changes to best serve your customers and a digital marketing company in Calgary knows how to help you adapt your messaging and strategy to get new changes out to your customers.

A digital marketing company can also support your business through rapid change by testing new ideas and changes and collecting feedback from your customers. Marketing companies are also great brand listeners and can gather feedback from your audience, and across other similar audiences in a timely fashion. When you need to be focused on what’s happening in your business, the digital marketing company is focused on what’s happening around you to make sure the two lineup and you are on course with trends happening in Calgary and around the world.

That leads us to another way that digital marketing companies can support your business in adapting to major market changes – your SEO strategy. While your company may rank high for common searches beforehand, a major market change like a pandemic or a widespread social change movement can completely turn your SEO strategy upside down. A digital marketing or SEO company in Calgary has the expertise to find what the new search trends are and can advise if making changes is necessary in your particular industry and if it’s worth the time it takes to make a course correction within the various algorithms.

If your Calgary company is still trying to figure out how to pivot in the current major market changes, a digital marketing company that offers SEO services is exactly what you need. Digital Monk Marketing offers support to our clients in Calgary on various areas of their business including SEO strategy, establishing, and adjusting, brand voice and how to adapt your overall digital marketing strategy in the short and long term as trends emerge on what changes are temporary and which are here to stay.

If we can support your business in any way, please reach out to chat with our digital marketing experts in Calgary on your unique business needs and challenges. We love hearing from you and the initial consultation is free!