Content is the Key to a Great Marketing Strategy
Google answers over four billion search queries every day and the results all include – you guessed it – CONTENT!!
Content is the key to an effective marketing strategy. Whether it’s the copy on your website, blogs that answer specific questions your customers have, articles, videos, white papers, podcast episodes or social media posts, it’s all content that attracts customers to your business and inspires them to like, follow, download, sign up and the ultimate goal – make a purchase.
Your content is a reflection of your brand. It tells your story in a way that compels the reader to take action. Well-crafted content emotionally connects with the reader’s wants and needs so that when they receive it at the right time, it will inspire them to take the action you desire. The key to content really fueling your marketing strategy is truly knowing who your customer is, why they come to you, what needs you address and how and when it’s best to get in front of them. You need to know what end result you want from the reader, why they came to you in the first place and what connection they require to be inspired to move forward.
When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website and retaining existing customers through quality engagement. Content brings about one of the highest ROI’s of any marketing tactic, especially because a single piece of content can be repurposed and used in so many different ways.
● Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
● SMBs that use content marketing get 126% more leads than those that don’t.
● 61% of online purchases are the direct result of a customer reading a blog.
● Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.
Essentially, if you want your business to grow, you need to invest in useful and thoughtful content!
A thorough content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. You need to define these ideas, understand who your customer is and what their needs are, set goals for your content and determine how you will distribute it.
Content helps you to establish trust with your audience, positions you as an industry expert, is the backbone of your SEO efforts and helps to generate inbound traffic that become leads and eventually customers. For any business to grow in 2021, content has to be at the heart of your strategy.
Digital Monk excels at helping businesses to uncover their authentic brand and creating content that communicates effectively with your desired audience. If we can help you get a solid content marketing strategy in place, reach out today!