How To Choose The Right Digital Marketing Agency For Your Business

Choosing the right digital marketing agency for your business can be difficult. There are many factors to consider and it’s even more challenging if you don’t know what to look for in the best agencies, but also what will best suit your business and your team. Add in that you may have had or heard of someone having a bad experience with a marketing agency in the past and it can definitely feel even more daunting.

But not to worry, there are some hallmarks of a great agency that you can look for. We’ve also compiled some key questions to help you assess your needs effectively so you simply need to look for the best alignment.

Clarifying where you are at now & where you want to go

Before you reach out to any agencies, spend some time assessing your current market and marketing, and ensure you are crystal clear on what your business goals are. You may think you need a full overhaul but based on your goals, your brand and marketing content may simply need a refresh and to glean some advice on best practices. Or you may also find the opposite – that if you want to reach certain goals, you may need a complete realignment and a new strategy to achieve them.

To help you understand what type of marketing agency will be the best fit for you, focus on figuring out what your needs are.

  • Consider what your business goals are and how you think marketing can help you achieve them. What opportunities are available?

  • Assess your current marketing pieces such as your website, branding materials (logo, taglines), digital/social media presence, search engine positioning, content and tactics being used.

  • What type of clients do you have now? What type do you want to attract going forward?

  • Who are the people on your team that can help with marketing?

  • How much time do you/your team have to invest in marketing activities? How much budget?

  • What are your competitors up to?

  • What have you tried in the past? What works? What doesn’t?

  • What type of people are a good fit to work on your team?

Get clear on where you are at, where you want to go and how you envision moving forward. Once you know what you really want, it’s easier to determine what kind of services, strategy and personalities you need to look for in the agency you hire.

Hallmarks of a great marketing agency

When looking for an agency, there are also certain qualities that stand out as the best no matter what your goals or needs are. Here are some of the top things to look for.

  1. Interest – They should ask you about all of the information above. There should be a desire to genuinely understand your goals and your business so they can best represent you. You’ll also know if they offer cookie cutter solutions if they aren’t asking all of the questions needed to present you with a tailored proposal.

  2. Communication – Look for an agency that responds in a timely manner to your inquiry and shares their reasoning when asking for information or offering suggestions. You also want an agency that gladly answers your questions and gives you thorough answers to them.

  3. Strategy – When reviewing a proposal from a marketing agency, look for signs it has been customized to you and that the strategy is well explained. You want to know why something has been suggested and have a general idea of what it will cost, how long it will take, what the next steps are and how you will work together with them to fulfill it.

Clarity, open communication and customized solutions are the most important things to look for. You want an agency that gets to know you well and thoroughly understands your business and your goals. But you also want to find one that’s easy to work with and that you can share a common vision and comfortable working relationship with.

Want to learn more about working with Digital Monk? Could we be the right fit for your business? Give us a call today to find out!

Your agency will become like an extension of your company so you also want to genuinely enjoy the people you’ll work with. Get to know them a bit before making a final decision so you know you’ll enjoy working with them. You don’t want to put in all of the effort to get started and then end up disrupting your strategy to find a new company to work with if you don’t like the team.

By looking over our list of what to look for in a digital marketing company in Calgary, we hope you’ll find the right one for your business.

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