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From Macro to Micro: The Rise of Niche Platforms and Microinfluencers
Probably the biggest trend in marketing right now is the shift from macro to micro on social platforms that many marketers are still wrapping their heads around. Audiences are demanding real connections with the platforms, groups and influencers they follow and are looking for brands that they can feel truly connected to. There are several…
Getting The Results You Expect From Your Marketing Agency
Every client, and prospective client, Digital Monk has encountered lately has “one of those” stories – The agency they paid a ton of money to and didn’t get the results they expected. Some of these failed business relationships stem from a lack of communication, some from a lack of execution but most from a lack…
How Much Do Digital Marketers Charge In Calgary?
This is a common question because so many entrepreneurs have heard of marketing agencies charging exorbitant fees that they simply cannot afford. Most small to medium sized businesses have tight budgets to adhere to so they want to know upfront before ever contacting an agency what the costs will look like. So, how much do…
The Basics of a Strategic Marketing Plan
Whether you’re already marketing your business or you’re just getting started, if you don’t have a clear idea of who you need to reach, how you’re going to find them and what you want to say, you’re likely to waste time, money and other resources. Getting great at marketing requires strategy but the return on…
Why You Need To Provide A Seamless Online And Offline Customer Experience
The lines between digital and physical are getting more and more blurred all the time. In fact, the augmented and virtual reality market in the US is projected to grow into an almost $18 billion dollar industry in the next 5 years. This means that companies need to start now to ensure their online and…
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