Everyone is talking about the importance of SEO and trying to climb to the top of the search engine ladder. SEO – What Is It? SEO or search engine optimization is a key to becoming recognized as a brand or business. It is the process of making your site visible when people search for your…
Whether you make your content yourself, pay someone else to do it or any combination of the two, it takes significant time and resources to produce. You’re spending a mix of time, energy and money to get content made and for a small business, all of these things are in precious supply. In order to…
In most cases, if you need a professional photographer, you’re going to hire someone with years of experience and equipment worth thousands of dollars that they are trained to use properly and have tested numerous times. But in many cases, you need a few quick images for your website or social media posts. That type…
Everywhere you turn these days you’ll hear phrases like “Content is King” and “It’s all about your content”. The core of every sales and marketing strategy is content and you need it for everything including your website, brochures, videos, photography and social media. Content is so much more than just what you think of which…
We’re sorry to be like every other blog about costs and say it depends, but with marketing services, it truly does depend on what your goals are and what you need the marketing agency to do. Rather than try to break down costs when there are so many variables, we thought we would instead share…
There have been a lot of changes to Facebook ads and how Meta accesses user data that have affected how the ads perform. These changes have caused many business owners, and marketers, to ask the question “Are Facebook Ads Dead?”. The question really is if the ads can still provide the same effectiveness they did…
Your conversion rate is one of the most important digital marketing metrics to measure your success. It tells you how many people are coming to your website and then taking the actions you want them to. And it essentially tells you if your marketing efforts are bearing fruit, getting results and delivering a return on…
A website is typically the hub of your digital marketing strategy. In most cases, all roads eventually lead to your site to find information, make a purchase or sign up for services, contact your company, or get service and support when needed. And while social media can help with quick sales, information sharing and customer…
It seems we could write one of these every few months these days with the number of changes happening in the social media world, but as much as things change, the fundamentals truly stay the same. That said, we do see some trends that continue to grow and some new ones emerging. Here are our…
Your website is the hub of your entire digital strategy. It’s your WELCOME sign to new visitors and a place where they can learn about you and your business to decide if they’ll become your customer. Your website serves so many critical functions – to educate, inform, sell and support your customers – which ultimately…