In most cases, if you need a professional photographer, you’re going to hire someone with years of experience and equipment worth thousands of dollars that they are trained to use properly and have tested numerous times. But in many cases, you need a few quick images for your website or social media posts. That type…
By now you’ve likely seen tons of 2020 Trend lists but we’ve noticed a significant overarching theme that will be critical to your strategy this year. In 2020, customers are looking for personal, intimate connections with brands online. They want to be able to communicate at close range, in a meaningful way, so that your…
So you have the product, you have your target market all figured out but how do you get your ideal client to fall in love with your brand? What approach should you take to engage with your audience, increase sales and get the results you are looking for? Emotional branding is an approach to marketing…