DISCOVERY DOCUMENT Client Name Phone Number (###) ### #### Email What is the mission statement/mandate of YOur organization? Please provide a brief history/background of your organization (years in business, industry evolvements, significant achievements, number of locations…) Please outline the key areas of service/expertise for YOUR ORGANIZATION What are the goals & objectives for YOUR ORGANIZATION? (image, growth, investors, communications, market share, Franchise, other) SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS TARGET MARKETS Thank you!